Tarifica
A division of T3i Group
Telecom Competitive Pricing Intelligence

T-Mobile Croatia Launches “iTariffa” Plans

Date: August 30, 2010 | No Comments

(Prices in Croatian Kunas)

The operator has launched new plans, “iTarifa” that offer an allocation for call time, a data package and text messages.  Once subscribers have used up their allocation, they will receive a notification text message. The tables below describe all available “iTarifa” Plans:

Plan i75 i150 i300 i500
Monthly Fee 75.00 150.00 300.00 500.00
Data Bundle 125 MB 1GB 2GB 5GB
Minutes of calls to all networks in Croatia 75 150 300 500
SMS messages 25 50 150 300
Hours of HotSpot (WLAN) usage 15 30 90 180

The following table provides the prices of service after the monthly allocations have been used:

Plan i75 i150 i300 i500
Calls towards all networks in Croatia 1.79/min 1.49/min 1.19/min 0.99/min
SMS Message 0.49 0.49 0.39 0.35
Data Traffic 3.29/MB 2.99/MB 0.99/MB 0.49/MB

Tarifica’s Take:

The rates above are for the iPhone, and it is notable that T-mobile has expanded their offer to target lower ARPU segments.  Now, T-mobile users can get their iPhone with a monthly contract of only 75 Korunas (about $15 per month) and once they have used their prepaid allocation, enjoy their devices for other purposes (for example, consumption of media downloaded from their computers). This is unusual for iPhone data plans, which were initially targeting high ARPU segments, but now that other devices are catching up with the iPhone (mainly due to the disruption of Android) many operators are trying to make data plans for the iPhone more affordable for their users.

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