Tarifica
A division of T3i Group
Telecom Competitive Pricing Intelligence

Telcel Mexico Introduces New iPad Data Plans

Date: September 1, 2010 | No Comments

(Prices in Mexican Pesos)

The Mexican operator has launched new data plans specifically for the iPad.  Subscribers can chose an offer that best fits their requirements, with packages ranging between 49.00/day to 499.00/30 days. The table below shows the available plans:

Package MB or GB Double Fee Validity
100 MB Internet Amigo Telcel 200 MB 49.00 1 day
200 MB Internet Amigo Telcel 400 MB 79.00 2 days
700 MB Internet Amigo Telcel 1400 MB 199.00 7 days
Internet Telcel Amigo 1.5 GB 3 GB 299.00 15 days
Internet Telcel Amigo 3 GB 6GB 499.00 30 days

Tarifica’s Take:

This flexible tariff is an interesting approach aimed at capturing a segment of the market that only uses these devices on given days.  The future of iPad and tablet PCs as a replacement for laptops or TVs is still unclear and the consumption patterns are yet to evolve.  Therefore, more and more carriers are introducing flexible tariffs that try to match the needs of different consumer groups, and Telcel’s attempt to acquire users is a good example of this trend.

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