Meanwhile, T-Mobile Netherlands reports that presales of the Samsung Galaxy S4 were 25 percent higher than for the previous Galaxy smartphone. And just in the past week, operators were heralding presales of the S4 or its upcoming launch in the following countries: New Zealand, Malaysia, Trinidad, Finland, Canada, South Africa, the UAE, Bosnia, Ireland, the Philippines, Spain and the US.
Tarifica’s Take
These facts certainly put Nokia’s latest strategy in perspective, as it is hard to imagine a $20 dumb phone doing anything to position Nokia as an alternative to a high-end, aspirational brand like Samsung.