Swiss operator Salt has introduced a new mobile flat tariff called Plus Europe, which is valid for Switzerland as well as for international and roaming calls to and within the EU, the U.S. and Canada.
The new Plus Europe subscriptions include unlimited full-speed internet (LTE+ up to 1 Gbps) within Switzerland; unlimited calls, SMS and MMS within Switzerland; unlimited calls, SMS and MMS from Switzerland to the EU, the U.S. and Canada; and unlimited data roaming and calls, SMS, MMS within the EU, the U.S. and Canada.
The Plus Europe tariff costs CHF 69.95 (US $69.78) a month without commitment, within a time-limited promotion, after which it will cost CHF 89.95 (US $89.73) a month.
Today’s consumers across a variety of market types, but especially in the advanced markets, are demanding both simplicity and flexibility—two features that do not always go together well. This offering from Salt (rebranded from Orange) appears to do both, in a way calculated to appeal to Swiss users who travel a good deal in other advanced marketplaces, the EU, the U.S. and Canada. Presumably they are mainly business travelers who will have a substantial need for data, voice and texting while on the go.
The simplicity lies in the “flat” nature of the plan: There is a single price that covers a variety of service options, and those options are accessible either in the home country or in the external regions.
The flexibility lies in several aspects of Plus Europe: For one thing, there is no contract, and contracts have been shown to be increasingly unpopular among both high-end and lower-end consumers. The plan is charged for on a simple monthly postpaid basis, no commitment. Then there are the service features, which have something for everyone—those who use mainly data will have unlimited access (unless there is “small print” that we are not aware of at the moment), while those who rely on voice, SMS and MMS will also be well served. The fact that roaming data costs the same as data in Switzerland is generous; however, the speeds found abroad will likely be lower, and certainly will not be LTE +.