Samsung accounted for 32.8 percent of global internet traffic from mobile phones in August, up from 25.7 percent a year earlier, according to a recent study. Apple was second, with 23.6 percent, little changed from 23.4 percent a year ago. However, in the U.K. and the U.S., Apple is the leader, with 46 percent and 51.4 percent of traffic, respectively compared to Samsung’s 24.4 and 26.4 percent for Samsung. Nokia ranked third globally.

Tarifica’s Take

The Korean device giant’s plurality of the world’s data traffic is an impressive figure that underscores its power and reach, especially outside Apple’s strongholds, the U.S. and the U.K. While newcomers, especially device manufacturers from China, are posing a challenge in large but less-developed markets such as India, they have a long way to go, since Samsung’s share is not only huge but still growing.