Seven world mobile operators, KPN, NTT DOCOMO, Rogers, SingTel, Telefonica (through its Telefonica Digital unit), Telstra and Vimpelcom have entered into an alliance to collaborate on providing communications to multinational customers requiring machine-to-machine connectivity.
The alliance aims to deal with the complex and fragmented nature of the M2M market by providing a unique SIM, a united web interface, and centralized management of M2M devices via the Jasper Wireless Control Center. It expects that these innovations will result in cost reduction and enhancement of the user experience.
The goal is to stimulate the sale of M2M communications across a number of high-potential industries such as consumer electronics, automotive and energy. This could help to facilitate the development of new business models, the creation of new products and services, and a reduction in operational costs for these target industries.
Tarifica believes that the worldwide explosion of wireless networks makes this type of joint venture not only possible, but desirable. New services, particularly those that can cross geographic boundaries and national borders, can take advantage of the proliferation of so-called “smart appliances.” Our only concern is that large-scale collaborations like the one involved in this initiative often don’t work out in practice nearly as well as they do in theory.