Telenor Pakistan has teamed up with PUBG Mobile (PUBGM) to allow players to use their mobile balance to purchase gameplay bundles and in-game cash. Players can now take up a 2GB bundle of PUBGM for one month for PKR 60 (US $0.26). Users can access this offer via My Telenor App.

In addition to the gaming bundles, Telenor Pakistan also enables PUBGM fans across the country to purchase in-game cash (UC) and Royal Pass using their Telenor mobile balance. This partnership will enable gamers across the country to buy a data bundle for gameplay for uninterrupted gaming access.

Tarifica’s Take

Telenor’s partnership with PUBGM allows customers to pay for their gameplay bundles and UCs via their Telenor mobile account. In a time of proliferating online content subscription services (and their corresponding bills) to keep track of, consolidating the payments for multiple services in one place provides an added convenience for Telenor’s and PUBGM’s joint customers.

In addition, this is another instance of mobile company joining forces with an entertainment content provider to offer customers ongoing access for a monthly fee. Although Telenor’s offer focuses exclusively on one (very popular) mobile game, it is still reminiscent of Etisalat UAE’s entertainment content passes announced earlier this month. As we mentioned at the time, Etisalat’s offer was unusual because it offered continuing access to content for a monthly fee, compared with more typical offers that provide free or discounted access to content but only for a limited time.

Particularly in Southeast Asian markets, we may be seeing the nascent stages of the normalization of ongoing monthly fees for access to specific applications and content. As entertainment, and gaming in particular, is increasingly dependent on an ongoing internet connection, the demand for connectivity dedicated to these pursuits will likewise continue to escalate.