Spain’s four leading operators—Movistar, Vodafone Spain, Orange Spain and Yoigo—lost 82,000, 34,000, 1,600 and 14,000 mobile customers, respectively, in April. Most of these went over to MVNOs such as Ono and Jazztel, according to an industry survey. Yoigo in particular was hard hit, losing nearly twice as many customers in April as it did in March.
Customer dissatisfaction with MNOs continues to grow in Spain, a country whose mobile market has been particularly afflicted by churn in recent years. The MVNOs are posing an increasingly strong challenge to the traditional mobile operators, attracting customers with competitively priced packages that offer convergent fixed-line broadband and mobile services.