Swiss operator Sunrise’s brand Yallo has launched new online tariffs with more EU roaming. Under the terms of this promotion, Yallo Super Fat XL costs CHF 59.00 (US $60.84) instead of the regular CHF 120.00 (US $123.75) per month, and Yallo Fat XL costs CHF 39.00 (US $40.22) instead of CHF 80.00 (US $82.50) per month.
In addition to the current offer of unlimited calls in Switzerland and unlimited LTE on the Sunrise network, Yallo Super Fat XL offers unlimited calls in Europe and to Europe, as well as 5 GB of roaming per month. Yallo Fat XL adds 100 minutes of calls to other European countries, as well as 1 GB of roaming per month. Both subscriptions are available online only. Customers can bundle the two new subscriptions with smartphones, such as the iPhone 8 starting at CHF 1.00 (US $1.03), with a 24-month contract.
With all the coverage of the end of roaming surcharges in the EU, it is easy to overlook the fact that there is one major economy in Europe that is not a member of the EU and therefore never abolished the charges—Switzerland. As such, the phenomenon of roaming packages is still relevant in that country, and given that the Swiss travel a great deal for both business and pleasure, tariffs that allow them to avoid surcharges by giving allowances for roaming voice and data are bound to be in demand.
Sunrise is Switzerland’s second-largest operator, and Yallo is an MVNO brand launched by Sunrise to run on its network and specifically targeted at international travelers. This purpose-built virtual operator is now offering a promotion with severely slashed prices, almost 50 percent off the previous prices. This deep discount may be evidence that Swiss consumers are growing impatient with high prices for roaming services, even if they are packages. Perhaps Swiss customers have being influenced by the EU since June 2017, when roam-like-home became the law of the land. In order to hold onto customers who are frequent travelers, operators may have to give even more.