T-Mobile Netherlands has announced plans to introduce a 10 GB data bundle on 18 November, the same day as the launch of its LTE network. The new bundle, which is part of the operator’s “Stel Samen” range of plans by which customers can assemble their own choice of minutes, SMS and data, is aimed at customers taking advantage of the faster speeds on the 4G network for applications such as HD video streaming. This is the first bundle of such a size on the Dutch market; pricing will be announced in early November. At first, the 4G network will be available in Amsterdam, Rotterdam, parts of The Hague and Utrecht. T-Mobile intends to reach 80 percent population coverage by the end of 2014. Customers will be able to access top speeds of up to 50 Mbps on the network, with plans starting at 1GB per month.
Offering a jumbo-sized data package makes a great deal of marketing sense if an operator is going to invest in a genuinely high-speed network. In today’s data-hungry environment, it is a good bet that the only thing holding users back from consuming multiple gigabytes is prohibitively slow connections. T-Mobile’s offer should have the effect of making unprecedentedly large allowances of data thinkable to consumers, and it is likely that actual consumption will follow. In general, if providers can hit the right price point for their LTE data, supersizing could be the next big thing.