Taiwan Mobile announced that it is entering into a partnership with Evernote to make cloud storage services available to its subscribers. Customers will have one year of free access to Evernote’s note-taking service, until 30 September, 2013. Non-subscribers will get the free access if they sign up with Taiwan Mobile by 1 October. The provider, which has been offering various cloud-based services since 2010, anticipates that two million of its seven million subscribers will choose the Evernote option.

Tarifica’s Take

Tarifica believes that cloud computing and storage are going to play an increasing role in the mobile marketplace, and any service providers that do not currently offer them should definitely do so. While cloud services are not likely to be high-value revenue generators, it is important for mobile operators to make them available to their subscribers in order to remain competitive and relevant in the marketplace. Cloud services can also serve as a good promotional tool for capturing new business and retaining existing subscribers.