Telecom Italia (TIM) has launched a new roaming option called “TIM in Viaggio Pass Young” to cater to the travel needs of young users. This promotion offers 500 minutes of calls (250 outgoing and 250 incoming), 500 SMS, and 20GB of data for just EUR 20 (US $21.58). Valid in Italy, Europe, the US, Canada, and Brazil, the pass can be used until 30th September 2023 and is exclusively available to subscribers of TIM Young plans for those under the age of 25.
Tarifica’s Take
TIM’s strategic timing with the release of TIM in Viaggio Pass Young aims to seize the opportunity of the summer travel season, particularly among young people who are enjoying their freedom from school and university commitments.
By enticing their existing TIM Young users to opt for a roaming plan from the same operator, TIM offers a compelling value proposition. Priced at EUR 20 (US $21.58) and providing ample data, minutes, and SMS, this promotion allows young travelers to conveniently access roaming services without the hassle of researching and purchasing separate travel plans.
Given Italy’s competitive market rates and TIM’s established reputation, this initiative appears to be a smart move to capture the loyalty of young customers while enhancing their travel experience.