Orange Slovakia has introduced new mobile plans named Plus. This brand includes a range of mobile plans which all include a fixed volume of minutes and mobile data and unlimited SMS/MMS each month.
These postpaid packages come with two sets of added incentives designed to win new customers and keep them on the Orange network long-term. First, Orange is running a promotion that includes up to four months of free service for customers who switch their number to the operator and choose one of these new plans. Second, these offers include extra bonus data for each year the customer remains with Orange.
The launch of Orange Slovakia’s Plus bundles showcases a strategic approach that combines attracting new customers and rewarding loyalty. By including enticing incentives such as free data for each year of customer tenure, Orange aims to not only entice new subscribers but also encourage long-term relationships.
The dual pronged approach which simultaneously combines promotions focused on both acquiring and retaining customers is uncommon. Yet this promotion strategy suggests the increasing competitiveness of the Slovakian market, as operators strive to capture and retain a loyal customer base.