Deutsche Telekom is starting sales of the new mobile Firefox OS with the launch of the Alcatel One Touch Fire in Europe. T-Mobile Poland will offer the Firefox OS-powered smartphone via its online sales channels beginning 12 July and nationwide in 850 shops commencing 15 July. The smartphone will be offered starting at PLN 1 (US $0.30) for prepaid subscribers when topping up by at least PLN 25 (US $7.60), as well as with postpaid plans starting at PLN 39.90 (US $12.12) per month. Launches in further European countries, including Germany, Greece and Hungary, will follow in the fall.
Speaking of iPhone problems, the proliferation of the new Firefox OS constitutes a further challenge to the hegemony of iOS and could have an impact on the future of smartphone plans and subsidies. We think Firefox is a great brand that has proved itself to users through its web browser, as we wrote last summer when Mozilla announced the impending launch of the mobile operating system. It has a sterling reputation and a loyal customer base, so MNOs would do well to keep an eye on this this new competitor in the developing smartphone marketplace. Deutsche Telekom’s rollout indicates a broadening of the market that could further affect the shipment of iPhones going forward.