Vodafone has announced some high level job changes in its enterprise division, with the head of its German unit taking over at its operation in the Netherlands, while the head of the latter is set to take control of the former. We don’t want to delve too deeply into corporate musical chairs and the specific reasons for it in this instance, but the announcement from Vodafone got us to thinking about the whole enterprise side of the mobile telephony business. Given the explosive growth of BYOD, tablet use and cloud services in the enterprise, we think MNOs would do well to pay very close attention to this sector. Employees in general – no longer just the sales force – are becoming ever more mobile. Even C-level executives increasingly depend on mobile networks and devices to access data from remote locations.
This situation represents a golden opportunity for mobile service providers, and the lesson is clear: They should do everything possible to seamlessly integrate their offerings into the IT infrastructures of their large business customers, including meeting all necessary security provisions. By so doing, they can assume a critical strategic role within the enterprise, thereby creating a potentially long-lived relationship. In summary, we believe strongly that the upsurge of employee mobility and cloud services in today’s business world is a sea change from which MNOs can benefit greatly – provided they have the proper strategy for attacking this very demanding sector of the market.