MTN Nigeria has announced the launch of a music-streaming platform called MusicTime!, offering a choice of millions of songs. It was developed in partnership with Simfy Africa and provides access to Nigerian and African music across the world. MusicTime! is available on the Google Play Store. Customers can download the app and enjoy 60 minutes of streaming free of charge.

With MusicTime!, customers can stream music even if they have no data on their phone. There is no subscription cost, and the customer only pays for the time spent listening to music on the platform. The interface is easy to use, and with it customers can search playlists and trending music, share a personal playlist with friends and pause the music to return to it later. 

Tarifica’s Take

Music streaming is becoming more and more popular in a diversity of markets, and doing everything possible to get users involved is good for mobile operators, which have been partnering with content providers in this regard. In developing economies, users are likely to have more difficulty affording value-added services like streaming, so making it available on the most advantageous basis possible help maximize the number of subscribers, retain them and upsell them in the long run.

MTN Nigeria’s streaming package, provided in partnership with Simfy, looks like a good one, in that it is completely pay-as-you-go, and therefore plan-agnostic and easily available to those who do not want postpaid service. Especially appealing and interesting is the fact that if a user runs out of of prepaid data, the streaming music will not be interrupted and can be paid for later. Since continuity in listening is key to the user experience, this feature will keep customers from becoming disenchanted with the service.