Samsung has expanded its Self-Repair program to the United Kingdom and Germany, marking its initial rollout in Europe. This program allows Samsung Galaxy customers to access tools, repair kits, and official Samsung parts to fix their own devices. The program supports repairs for various Galaxy smartphones, including the S20, S21, and S22 models, as well as the Galaxy Book Pro and Book Pro 360 laptops.

Initially launched in the US in 2022 and later expanded to South Korea, the Self-Repair program is now making its way to European markets such as France, Italy, Belgium, the Netherlands, Spain, Poland, and Sweden. Samsung has collaborated with electronic parts specialist ASWO, an authorized Samsung distributor based in Germany, to facilitate the availability of the program in Europe.

Tarifica’s Take

In March, the EU proposed a Right to Repair legislation, which would require tech makers to provide repairs for up to 10 years and aims to promote sustainability by making it easier and more affordable for consumers to extend the lifespan of their devices.

This initiative can be seen as Samsung’s response to regulatory requirements in Europe and its attempt to differentiate itself from competitors like Apple, which has been engaged in legal battles regarding repairability. By embracing repairability and empowering customers to take control of their device maintenance, Samsung is positioning itself as a brand that prioritizes sustainability and customer satisfaction.

This news also highlights an opportunity for operators to structure promotions and offerings that leverage Samsung’s repair options. Operators can collaborate with Samsung to develop campaigns that emphasize the longevity and repairability of Galaxy devices, tapping into the growing regulatory demand for sustainable technology solutions and increased consumer demand for longer-lasting devices.