Orange Spain has introduced a new sim-only plan called Delfin 12, available on a 12-month contract, which includes 500 MB of mobile data and 60 minutes of voice for €9.60 per month for the first six months, and €12.00 per month thereafter. Customers will be charged six eurocents per minute for exceeding the call allowance, plus a call set-up fee of 18.1 eurocents.
We like this plan. With its low cost commitment, it should prove attractive to subscribers in Spain, a market where consumers are suffering economically as a result of very high unemployment. In the short term, we see it as a good way for Orange to keep subscribers and possibly even win some away from other providers. Ultimately, it could even be a revenue enhancer because the minimums in the package are set very low, making it likely that most plan subscribers will exceed them. Essentially, it is a “Trojan Horse” offer, luring low-end subscribers with attractive monthly fees, but then charging them for overages that will almost certainly occur.