Spanish operator Vodafone has ranked first in the country for network quality, according to P3 Communications’ 2016 mobile benchmark tests. Vodafone received 865 points out of 1000, versus 836 for Movistar, 822 for Orange and 631 for Yoigo. Vodafone led in both the voice and data categories, and in 3G and 4G service alike. While all four major operators showed improvement over 2015’s results, Vodafone maintained the lead it had last year.
Despite ranking first in network quality, Vodafone ranks second in Spain in terms of subscriber base. We think the operator would do well to take these test results and use them aggressively to promote itself. Consumer satisfaction and quality of service are key factors in customer acquisition (and, of course, retention), and Vodafone should leverage the findings of this impartial, independent research entity to convince Spanish consumers to switch to its network.