Ooredoo Oman will be the gold sponsor of this year’s Muscat Festival in the Gulf nation, running from 10 January through 9 February. The operator will offer family activities including competitions, music and cultural performances and, for the first time, a virtual reality booth with a team-focused game. In addition, products and promotions on Oordeoo’s service plans will be available during the event.
One of these is the Super Data offer for subscribers to the New Shababiah plan, which the operator has just brought back. For OMR 3.00 (US $7.77), subscribers get 5 GB, valid for seven days, with no limitations on the number of times they can activate it via the operator’s app. Subscribers to Ooredoo’s Mousbak and Shababiah plans can take advantage of this offer by upgrading their plans to New Shababiah through the app, and any unused and bonus data and credit will be transferred.
Tarifica’s Take
Ooredoo Oman is one of two MNOs in the country, roughly splitting the mobile market with government-owned Omantel. To play a prominent role in a well-attended national entertainment festival is a savvy move for the operator in terms of enhancing its brand and name recognition. It is also an excellent opportunity to gain new subscribers and upsell existing subscribers, during the event itself.
Activities such as music performances and family-friendly competitions are good for raising awareness of the brand and imbuing it with creative positive associations, including a sense that Oordeoo is public-spirited. The virtual reality activity booth seems like an especially good idea, in that it will help accomplish these things while also reinforcing the perception that Oordeoo’s technology is advanced and showcasing the speed and quality of its network.
Bringing back the Super Data promotion during the festival makes sense in that some participants will feel the need to use an extra amount of data on a short-term basis while attending the event, in order to share video and photos with friends and family. A 5 GB short-term data boost would serve that need particularly well.