Orange Poland has introduced a promotion for subscribers to its tariff Plan L, offering up to PLN 699 discount when buying select iPhone smartphones on installment under a 36-month contract. In addition, subscribers purchasing devices online are also offered services free for three months.

The promotion is valid when buying the iPhone 13 256GB, iPhone 13 mini 128GB, iPhone 14 256GB or 512GB, or the iPhone 14 Plus 256GB.

Tarifica’s Take

Offering discounts on select iPhones is an interesting move, especially as Samsung’s latest S23 is currently the “it” phone. However, upon closer examination, the discounted phones are actually older models, such as the iPhone 13 and 13 mini, and the less popular versions of the most recent iPhone, the 14 and 14 Plus. This suggests that Orange may be trying to clear out older inventory to make way for the upcoming iPhone 15, rumored to be released in September 2023.

This move highlights the fact that, even as people are holding onto their devices for longer periods, new hardware from top brands, such as Apple and Samsung, is still highly coveted. Telecom operators want to ensure they have the latest devices available when customers finally decide to retire their older tech. This promotion, therefore, could be a strategic move by Orange to incentivize customers to upgrade to newer models, but ultimately to clear out older or less popular inventory and make room for new devices that will be in demand.