T-Mobile Poland is running a special offer, through 31 July, in conjunction with Lukoil: Prepaid customers who top up a T-Mobile card by PLN 25 (US $7.44) or a Heyah card by PLN 30 (US $8.93) at a Lukoil petrol station using a Euronet Poland terminal will get an additional 20 percent credit.
We think mobile operators need to team up with players in other industries that have large national footprints, in order to reach more customers lying outside their usual purview. Retailers such as petrol stations are an excellent example. Chain hotels and department stores are also good options. T-Mobile Poland is on the right track with this offer, using a winning formula.